Our Challenge

Creating an online presence for Sotheby’s International Realty Canada required merging global luxury prestige with Canadian real estate expertise. The challenge was to communicate complex offerings—ranging from ultra‑high‑end homes to international investment opportunities—while preserving brand credibility, reliability, and elite design sensibilities. The digital platform needed to highlight global marketing reach, local agent networks, advanced technology, and service consistency across diverse Canadian cities.

Solution & Result

We crafted a polished digital experience centered on the brand’s four core strengths:

• Iconic Luxury Brand Identity: Capitalizing on Sotheby’s 275‑year heritage and its reputation as a premier lifestyle brand in art, prestige, and high-value property marketing.

• Innovative Property Marketing: Homes are showcased with cinematic photography, immersive video, AR/virtual tours, and exposure on elite media channels (Wall Street Journal, Financial Times, and others), along with Apple TV and social platforms.

• Global Exposure, Local Expertise: With over 35 offices nationwide and access to 1,100 offices globally across more than 80 countries, the platform supports cross-border buyers and sellers with multilingual, localized service offerings.

• Digital Lead & Reporting Tools: The site offers predictive search, a powerful FolioTM reporting platform for clients, and interactive agent-directory capabilities. It’s the highest traffic Canadian affiliate site and generates thousands of qualified leads annually.

As a result, the platform effectively positions Sotheby’s International Realty Canada as a trusted partner for luxury real estate clients. It combines prestige branding with digital innovation, strong lead generation, and expansive global reach—while supporting service continuity across broad price segments.