Our Challenge

The project aimed to build digital functionality for a no‑commission agent targeting cost‑conscious sellers. Challenges included presenting the cost savings clearly, conveying professional credibility in lieu of traditional agent network presence, and simplifying the self-service interaction model—from listing to inquiry—while maintaining performance and trust.

Solution & Result

• Transparent Pricing Model: We designed the interface to highlight the flat £300 fee and emphasize 0% commission, helping users instantly understand potential savings versus traditional models.

• Fast Listing Workflow: Sellers can self-manage their property listings, upload photos and floor plans, and automatically post to Zoopla and OnTheMarket, reducing the friction of agent brokering.

• Professional Trust Signals: Messaging emphasized decades of combined experience, and service descriptions focused on flat-fee structure, portal exposure, and bespoke support without traditional branch overhead.

Result: The simplified, cost‑effective platform positioned Online Property as a compelling alternative to high‑street agents, boosting appeal among seller segments who value control and affordability—without sacrificing visibility on major UK property portals.