Our Challenge

Building a digital presence for this host agency meant crafting a compelling message for both aspiring and experienced travel agents in Canada. The platform needed to articulate its tiered commission structures (up to 100%), annual and monthly fee models, and standout support compared to other host agencies. Communicating unique advantages—like shared backend supplier deals, strong community, GDS and consortia access, and expert training—had to feel credible and inviting. Reinforcing this was essential due to perceptions of high startup costs or MLM-like host agency models in industry forums.

Solution & Result

We defined a clear brand ecosystem anchored around three pillars: Innovation, Training & Support, and Community Building:

• Structured Agent Onboarding: A tiered model offering Preferred, Approved, and Other supplier levels, where higher tiers unlock up to 100% commissions. Enrollment includes onboarding webinars and self-guided learning options.

• Robust Training & Tools: Access to live instructor-led sessions, TTAND University modules, peer-to-peer webinars, supplier trainings, and exclusive FAM trips. The internal HUB supports branding, CRMs, email campaigns, financial dashboards, and support tickets.

• Vibrant Community Infrastructure: Agent-focused townhalls, private networking groups, a national conference with 300+ attendees, and cross-country roadshows foster collaboration and belonging. Agents receive quarterly check-ins from leadership and access to shared learning from peers.

• Credibility & Trust: TTAND holds accreditations including TICO, IATA, CLIA, and ACTA. The executive team brings decades of experience across travel operations, sales, and agency leadership. Awards include Circle of Excellence from suppliers like Air Canada and Sandals.

Results: The digital experience aligns messaging around agent empowerment and tangible value. It attracts both new and established agents through transparent fee models and extensive support infrastructure. Community growth has surpassed 1,500 agent partners and continues to drive conversions and partner satisfaction.