Our Challenge

Designing the Market Fintech platform required packaging payment infrastructure features—such as PCI-DSS compliance, fraud detection, wallet and card acceptance—into an approachable interface for fast-growing businesses. The core challenges included:

• Distilling technical capabilities (APIs, plugins, billing, fraud tools) into clear value propositions without overwhelming non-technical business users.

• Communicating trust and security in real-time transaction environments.

• Differentiating from well-known, regulated fintech providers under scrutiny.

• Presenting instant onboarding promises (e.g. KYC + activation within 2 hours) in line with user expectations.

Solution & Result

We crafted a concise, product-focused platform that:

• Emphasizes PCI-DSS Level 1 compliance, end‑to‑end encryption (TLS 1.2/AES‑256), and advanced machine-learning fraud detection.

• Offers API‑driven workflow integration and quick plugin options for rapid deployment (WordPress, Shopify, custom apps).

• Promises instant KYC onboarding, seamless scalability, and transparent pricing with support for 100+ payment methods including cards, e-wallets, and regional channels.

• Uses modular messaging—Subscription Management, Fraud Prevention, Gateway Integration—to guide B2B decision-makers through feature discovery.

The resulting user experience positions Market Fintech as an accessible gateway for businesses needing modern payment infrastructure without enterprise complexity.