Our Challenge

SSEK Law Firm is one of Indonesia’s most prestigious independent full-service firms, advising clients across banking, capital markets, M&A, restructuring, project finance, real estate, telecom, IP, and more . Gracefully showcasing this breadth of global-tier expertise online was complex. The challenge was to present SSEK’s multi-practice capabilities clearly and credibly—while conveying decades of client trust, award-winning rankings, and sector depth across global infrastructure, finance, energy, and regulatory domains . We also needed to balance high-value corporate positioning with accessible navigation for clients seeking specific legal services.

Solution & Result

We delivered a refined, authoritative digital presence grounded in SSEK’s leadership conditioning:

• Expert-Led Firm Identity: Positioned with compelling trust signals—IFLR Deal of the Year for Garuda Indonesia restructuring, Chambers Global, Legal 500, Asialaw Elite-One awards, ranking #4 in Hukumonline’s Top 100, plus high partner presence across multiple top-tier categories.

• Service-Centric Architecture: Organized content by core practices—Banking & Finance, Capital Markets, M&A, Restructuring, Real Estate, Technology & Telecom, Energy & Natural Resources, which reflect SSEK’s highest-ranked areas. Each page highlights client impact, high-profile transactions, and sector-specific knowledge.

• Client Success Stories: Featuring global engagements such as Grab’s $40B NASDAQ IPO, Moonbug-One Animation acquisition, Garuda’s $9.8B restructuring, and major investment mandates for HSBC, GE, Mastercard, and Pertamina .

• Authority & Thought Leadership: Integrated blog updates, legal publications, and seminar summaries to reinforce SSEK’s role as a trusted advisor on regulatory developments across Indonesia’s oil & gas, fintech, infrastructure, and carbon markets .

🎯 Results:

• A modern, intuitive UI aligning with SSEK’s aspirational standing as a trusted law firm in Southeast Asia.

• Enhanced client discovery of practice strengths and partner expertise, simplifying segmentation by industry need.

• Strengthened perceived credibility and brand differentiation through awards, client testimonials, and deep legal insight.

• Increased engagement from global firms and in-house legal teams seeking corporate and transaction expert legal partners in Indonesia.