Our Challenge

Developing Goldrush Getaways’ digital presence required positioning it as a credible host agency for aspiring travel agents—emphasizing keys like upfront membership fees (several thousand dollars), commission-sharing models, and access to travel provider networks. The site needed to clearly explain training pathways, group travel expertise, and agent benefits—while also responding to public skepticism and reinforcing professional standing.

Solution & Result

We structured the platform to highlight:

• Advisor Onboarding Process: Clearly lays out membership tiers, training (online webinars, live classes), agent certification, and vendor partnerships (e.g. Princess, Viking, CLIA, Expedia TAAP).

• Clear Value Messaging: Communicates earning potential through commissions of packaged trips, access to wholesale rates, group sales support, and recognition awards.

• Trust Signals and Awards: Showcases accolades like Ensemble Travel Group ranking (#8 among 850 agencies), multiple “Golden Apple” awards, and partnerships with major cruise lines.

The result is a streamlined messaging platform that converts travel enthusiasts into advisors, reduces friction in joining, and positions Goldrush Getaways as both a professional host agency and travel booking provider.