Our Challenge

Creating Travel‑PA’s digital presence required designing a platform that clearly communicates franchise opportunities for aspiring travel agents—even those with no prior experience. The key challenges included explaining upfront costs like the £5,000 membership fee, illustrating earned commission structures (up to 70%), and highlighting the benefits of in-house support systems, legal accreditation, and bespoke host tools—all in a way that balances professionalism with accessible branding. The platform also needed to make the transition from travel passion to profitable entrepreneurship compelling and actionable.

Solution & Result

We crafted a structured microsite that positions Travel‑PA as a supportive launchpad for independent travel agents:

• Clear Franchise Onboarding Flow: A guided membership process explains training stages—from a residential four-day induction and video learning modules to cruise-specific training and business coaching—with transparent pricing and benefits.

• Compelling Value Proposition: Emphasizing 70% commission, zero ongoing fees (subject to targets), supplier access (via ATOL/ABTA), and potential for uncapped earnings turns the lifestyle appeal into a credible business opportunity.

• Support & Community Building: Testimonial-driven storytelling and tools like a custom micro-site, in-house CRM (Nexus), and email marketing hub are highlighted to build trust and community feel. Annual conferences, training days, and access to head office admin support add to the proposition.

Results: The site successfully converts travel enthusiasts into travel entrepreneurs. It communicates ease-of-entry, high-earning structures, and deep institutional support—reinforcing Travel‑PA’s reputation as a family-run, inclusive platform that offers real agency access and growth for home-based agents.